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  How to 'CEO' Your Website: A Layperson's Guide to SEO Introduction: Why Your Website Needs a CEO (and what 'SEO' even means!) Ever wonder why some websites pop up first on Google while others are buried deep, lost in the digital ether? It's not some arcane magic ritual, though at times it might feel like it. It's SEO. Search Engine Optimization. But what  is  SEO, really? Strip away the jargon and it's basically this: your website's personal marketing manager, albeit one powered by algorithms and caffeine. This manager's job is to make sure search engines (like Google, still the king of the hill, though challengers are emerging) understand what your site is about and, crucially, show it to the  right  people. Think of it as translation, from human intent to machine understanding, and back again. The goal? Simple. More eyes on your amazing content, your groundbreaking products, your life-altering services. And all this without having to bleed yo...